Nothing "BASIC" about it

BASIC Philosophy

We start from the foundations.

In a world of noise and excess, BASIC returns to what’s essential.

Each year, billions of garments end up in landfills, while fast fashion accelerates the cycle of overproduction and waste.
BASIC was created to rewrite that story - to prove that high-quality design and ethics can coexist in a garment that fits your life and respects the planet.

Pieces made with care, not more, just better. We choose simplicity over trend. Clarity over clutter.

Our fabrics are certified and consciously sourced.
Our production is entirely Italian, with full transparency and care at every step.
We reduce impact where we can - not perfectly, but intentionally.

Your Role

Wearing BASIC means choosing fewer things, with greater meaning.
Not to make a statement, but to stay true to what matters.
BASIC doesn’t follow seasons.
It follows principles.