Founded in MMXXIV
BASIC was born from a problem we all share: closets full, yet missing the true essentials every wardrobe should have.
Our Values
Our values guide every decision, from the way we design, to how we produce, to what we choose not to do. Since day one, we’ve chosen the slower path: fewer pieces, better quality, and a quiet commitment to doing things with purpose.
Sustainability
We embrace sustainability into every step.
From certified organic cotton to plastic-free packaging, every choice is made with respect: for the planet, for the makers, and for you.
Transparency
We hear you - every message, every suggestion, every piece of feedback. Because BASIC was never meant to be one-way. It’s also yours.
Quality
When things were built to last, not to launch. That’s the kind of quality we believe in.